Backstage at the Etro collection 2012, we see how Kean Etro chooses to break the mould of the fashion show and what Etro represents to him. Mr Etro doesn't need to chase the celebrities, they come to him.
Etro, the color loving fashion label from Milan
Etro is an italian fashion boutique, based in Milan. It was founded in 1968 by Gerolamo Etro and is still today a family owned business. Etro typically uses the best materials, light fabrics and bright designs with original color combinations (the Paisly pattern is a characteristic Etro motif). The Milan based designer understands how to combine different style directions and different cultures to achieve the unique Etro style. The early collections were inspired from the many travels of the founders to the Orient and to India. Today, the label can be found in the wardrobes of many style conscious women who demand the finest quality. The brand embodies a modern, luxurious and glamorous lifestyle.
Like other luxury brands, Etro is worn by many celebrities. Kirsten Bell, Kate Bosworth and Beyoncé all swear to Etro. Through the years, the product range has been expanded with ties, sunglasses, Fragrances, home furnishings, handbag and Shoes.Etro at Shelf9
Puma the maker of athletic shoes, footwear other sportswear and lifestyle products is now partnering with Shelf9 via the Puma Store. The company has a long tradition. Founded by... More