Today, people increasingly buy clothes, Shoes and Accessories online. Internet shopping for fashion has, in the past years, become increasingly popular. Shops offer high value wares and score points by providing a good service. If the Clothing article doesn't fit, or if it looks different to how it looked on the web page, then it can easily be returned without problem. Frequently, a return slip is provided with the delivered item. Buying fashion, Shoes and handbags is undergoing a boom on the Internet. Perhaps something is still missing, however, from the online shopping experience. Oftentimes we collaborate with friends when we go shopping on the high street. Friends can advise each other on what will look good and help provide a second opinion before they part with their hard earned money. We almost always ask around or see what our friends have previously purchased when buying expensive electronics such as flat screen TVs, iPads or Laptops. For Clothing it is the same, except it takes on a more aesthetic flavor. We often need help, or atleast a second opinion, when deciding if a pair of Shoes matches with a particular pair of jeans, or if the price for new dress is reasonable and so on. In the age of Digital Shopping, this collaborative shopping experience has all but been lost. We site at home on the couch with a laptop and wonder if this dress or suit would look good on us. We each have our own style and, often, we need the objective voice of a friend to help us decide if, be it a simple pair of jeans, or a designer handbag, this item would match with that style. A friend is the best person to ask when deciding whether or not to buy an outfit sold at a discount or an expensive designer outfit.

Shelf9 doesn't just bring all your favorite shops and products together in one place, we want to help you make the right choises when doing your online shopping. Our mission is to increase customer satisfaction by giving shoppers the objective fashion advice they need from the people that matter most: Their friends! If we can make sure you get the right product first time, you won't need to make a trip to the post office to sent that item back. Do you have a friend who dresses particularly well, or just has great tastes in fashion and know all about which brand names are the best to buy? Invite them to Shelf9 and start discovering new products and ideas together. Fashion is extremely subjective, and everybody's style is unique, meaning that there is no single piece of advice that can apply to everyone. We can however help out with informing you about the brands and shops that are out there and what other people think about them. You'll be able to find out about the brands you know and discover new ones. Information is, after all, the best route to informed buying. Not every shoe will work with every pair of pants and not every high heel will work with every dress. Learning some basic style tips will also help with the difficult process of choosing outfits. At Shelf9 you'll see what others like and you can Make Up your own mind if it will work for you.

Often people have one or more favorite brand names or labels and they tend to prefer Clothing from them. Designer labels often have a particular 'look', which, if that look works well for you, can help you find more products in the future more easily. Shelf9 can help you with this. By logging in with Twitter or Facebook you can specify which brand names and shops you like and we'll keep you informed of new products and special offers. You can also let your friends know which labels and shops you find interesting so they can make informed decisions when buying gifts, or just help them get inspired themselves. Have fun!